Portfolio Social media Manager

Portfolıo

Alona Pavlenko

Social Media Specialist

Hello,

I’m Alona Pavlenko

Social Media Specialist

Combining creativity with analytics, I excel in developing effective strategies and implementing impactful content.

My experience ensures we achieve the desired results together.

My Expertise

Social Media Strategy

Content Calendar Planning

Copywriting

Video/photo Creation and Editing

Social Media Optimization

Community Management

AI Tools

Trend Analysis

Visual Design

Analytics

Tools

Visual Design

Video editting

Figma

Canva

Photoshop

Capcut

SM platforms

Planning

Notion

Clickup

Trello

Analytics

Excel

Hootsuite

Recent Projects:

Created video and photos for event

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Project 1

Multi-Brand Cosmetics Online Store Cosibella

Responsibilities:

Content calendar planning
Creation of video, photo, and graphic content
Copywriting
Responding to comments
Data analytics
Post promotion
Organizing contests and drafting technical specifications for influencer collaborations

Duration of Cooperation: 1.8 years

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Goals

Increase visibility and reach
Grow the number of followers and engagement
Boost sales

Achievements

Doubled the number of subscribers from 30,000 to 60,000
Maintained consistent monthly coverage growth of at least 10%
Enhanced subscriber engagement in comments, direct messages, and stories
Resulted in increased sales through Instagram direct

My responsibilities

Content calendar planning

Photo and video creation and editing

Organizing contests

Developing technical specifications for other departments

Copywriting

Designing graphics for stories and posts

Data analytics

Competitor and trend analysis

Responding to comments

Implementing KPIs and adjusting strategies to improve results

My works:

Organization and filming of the contest.

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Organization and filming of New Year's greetings.

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My works:

Sales videos

My works:

Examples of post texts

VITAMIN C: YOUR SECRET TO RADIANT SKIN!

Want glowing, healthy skin? Check out these three must-have Vitamin C products that will give you that coveted glow!

Paula's Choice Vitamin C Serum This serum is a game-changer! With Vitamin C, it brightens your complexion, shields against harmful free radicals, reduces discoloration, and boosts collagen production for firmer, more elastic skin. Price: 1829 UAH

Goodal Vitamin C Face Cream Looking for all-around care? This cream is your go-to! A powerful blend of Vitamin C, niacinamide, and arbutin brightens dark spots and evens out skin tone. Your skin will feel hydrated, radiant, and firmer. Price: 850 UAH

Q+A Vitamin C Eye Cream The delicate skin around your eyes needs special TLC. Q+A's Vitamin C eye cream boosts collagen, prevents wrinkles, and protects against environmental damage. It smooths and brightens, giving you a fresh, well-rested look! Price: 409 UAH

Prices are current as of this post.

These three Vitamin C products are your ticket to glowing, healthy skin. Add them to your skincare routine and see the magic!

Comment "Vitamin C" below, and our skincare experts will send you a curated list of the best Vitamin C products.

*the text is translated from Ukrainian

5 Reasons You Should Try an SPF Stick!

Convenient Application: Easily reapply protection anytime, anywhere. No need to spread it with your hands—just swipe and go.
Reliable Protection: SPF sticks are packed with high concentrations of protective filters that keep harmful UV rays at bay. They offer effective UVA and UVB protection, preventing sunburn and premature aging.
Skin-Friendly: The SPF stick from Beauty of Joseon contains natural ingredients that care for your skin’s health. Free from harmful chemicals, it's safe even for the most sensitive skin.
Versatility: Suitable for all skin types, the stick leaves no greasy residue or white cast, allowing your skin to breathe and look natural. It provides a pleasant, velvety finish.
Care and Hydration: Besides sun protection, it includes Centella Asiatica extract and hyaluronic acid to moisturize and rejuvenate your skin.

Try the Beauty of Joseon SPF Stick and experience its benefits for yourself!

Price: 705 UAH

Have you tried stick-format sunscreens? Share your thoughts in comments!

Project 2/3

SkinTra cosmetics brand Online Store

Responsibilities:

Managing UA and PL IG and FB accounts
Rebranding and strategy change
Content calendar planning
Creation of video, photo, and graphic content
Copywriting
Data analytics
Post promotion
Organizing contests and drafting technical specifications for influencer collaborations